Globalization has infused Indian festivals with commercial elements, while also helping preserve and popularize them. Do you agree? Justify your answer.
Introduction
12 words
Main Body
Globalization has infused Indian festivals with commercial elements as-
⊳ Chinese lights made available during Diwali
⊳ Increased influence of western festivals via internet (eg Easter, Christmas)
⊳ Event management in wake of celebrations
⊳ Use of colour places at Holi
Globalization also helps in preserving and popularizing:
⊳ Sharing videos, images on social media
⊳ Diaspora celebrating at their residence makes festival popular amongst foreigners
⊳ Holi at Toronto (Canada) makes festival popular amongst foreigners
However, some are of view that globalization is acting detrimentally to Indian festivals:
⊳ Tribal festivals are getting [illegible]
⊳ Losses because of increased work burden union amongst families reduces
⊳ Festivals celebrated at lower scale gets overshadowed
[Continuation of Q.10]
— Kanishk Aggarwal · AIR 72
Conclusion
24 words
- Provides balanced perspective on both positive and negative impacts
- Uses contemporary examples (social media, diaspora connections)
- Includes relevant quote to strengthen conclusion
- Discusses both preservation and commercialization aspects
Kanishk Aggarwal
Effects of Globalization on Indian society
Globalisation and culture
Impact of globalization on Indian festivals
153
Total words
3
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