Question Q.9Justify your answerGS2GS1
Globalization has facilitated the influx of global brands and multinational corporations into the Indian market, significantly altering the consumer behaviour. Do you agree? Justify your answer. (10 Marks, 150 Words)
Introduction
The New Economic Policy (1990) or LPG reforms led to influx of MNC leading to alteration in consumer behaviour.
19 words
Main Body
Yes, consumer Behaviour has altered
Positive Alteration
1Rising quality consciousness among the consumers.
2Access to tailored and customised Goods – luxury items.
3Consumer is king mindset → rise in consumer movements.
4Preference to cost as well as qualitative attributes of goods.
Negative Alteration
1Rising Materialism → excessive indulgence.
2EMI Culture: buy now pay later → credit debt trap.
3Huge wastage: e-waste, digital gadgets.
4Blind 'aping' of western goods and trends.
No, it has not fundamentally altered
1Use of domestic brands. [ej] Tata.
2Indian-centric goods are used.
3Preference to 'Made in India' rising.
4Still, traditional 'cost consciousness' is strong.
5Buying local → 'Vocal for Local'.
— Gaurav Chopra · AIR 83
117 words3 paragraphs
Conclusion
Thus, it has been a mixed bag of alteration.
9 words
- Clear structure with positive and negative impacts
- Direct answer to the question with justification
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Topper
Gaurav Chopra
AIR 83
Subject & Paper
GS2GS1
Topic
Effects of Globalization on Indian society
Globalisation and culture
Consumer behaviour and market changes
Writing Stats
145
Total words
3
Paragraphs