Main Body
Has reduced significance of household with domestic pattern being outsourced.
ex: Consumers having lunch at McDonalds.
Clause goods have proliferated with increasing aspirations of consumers.
Ex: Tiffany's Diamond Ring.
It has also ensured unrestionable practices in consumption
ex: use and throw culture of mobile phones.
Globalization has created new standards - achieving which turns financially unattainable
ex: 70% of iphones to India on budget.
Thus, globalization has altered consumer behaviour in both negative and positive ways in India.
— Amrit Mahapatra · AIR 121
Conclusion
14 words
- Balanced conclusion noting both positive and negative impacts
- Relevant examples of changing consumer patterns
Amrit Mahapatra
Globalization and Social Empowerment
Globalisation and culture
Effects of Globalization on consumer behaviour
95
Total words
5
Paragraphs